Paid Google Shopping is now roughly a month and a half old but how has it shaped up since its full migration?
Product Listing Ads (PLAs) are now a completely paid for service and appear down the right side of the Google Search Page or below the advertisements above the normal search results.
Nothing else has changed a part from this with the ads linking to the retailers products on their website. When Google made this decision there was somewhat of a backlash in the US, especially from Bing with them setting up their own advertising campaign and website with the strapline of “Don’t Get Scroogled”.
Although this now means that retailers will have to pay more for their advertisement, this move does actually hold some advantages to both retailer and consumer alike.
Because retailers now have to pay for their ads it has massively reduced the amount of bad ads in the system with less products that are out of date, out of stock or not available at all at the advertised price, colour, size etc.