The Google Trusted Store badge will now be much more visible in search results within its Google Affiliate Network.
Since the 25th January 2013, Google has started placing the badge next to stores in the U.S that have Google Trusted Store status and that are Google Affiliate Network advertisers.
The badge is a very useful tool for merchants to become more and more trusted by it’s users as it is basically a verification stamp from Google that a store has excellent customer service, delivery times and gives a user general well-being about a certain company. In addition to this, users get up to $1000 of purchase protection from within the store.
Higher average order sizes and improved conversion rates are some of the benefits experienced by many merchants that own the Google Trusted Store badge and if you are an advertiser you really should consider applying for the badge.
There is no official announcement on the date from Google, however they have announced that they will be announcing new Google Shopping program policies sometime this month.
Please stay tuned to our blog to keep up to date on these announcements and other upcoming announcements from Google in relation to Product Listing Ads.
Back on the 11th January 2013 Google brought out their brand new service: Zavers.
Zavers is a new initiative from Google dealing with online coupon redemption that are relevant to the user.
Google’s main aim is to try to enable users to get exactly the coupons they want. The point is to avoid users receiving coupons for US products when they live in the UK or for lovely nutty treats when they are allergic to nuts.
The data used in Zaver is all done live and this helps to majorly set it apart from traditional media and gives manufacturers more opportunities to analyse the redemption of their coupons and customer preferences to enable manufacturers to optimise their budgets and customise campaigns more closely.
This all sounds great but in the real word how will it look? Firstly, a user will visit their favourite shops site and find a discount they like. They can then save the digital coupon to their personal account. The coupon redemption happens in real time, at the product purchase screen with the savings added on purchase.
Zaver is already growing fast and it may be something that you may want to consider using on your existing sites to try and gain more traffic.