New Google Concept Store

Google has finished building it’s concept store called Web & Mortar which uses mobile web to enhance the user shopping experience.

In this concept store users can browse a whole catalog of products, select products they are interested in and then check out with just a few more clicks. These orders can then be handled by same day delivery services.

The benefit is that these stores can fit into the size of a mobile device or scaled up to a whole shop floor.

A demo video released by Google can be seen below:

If you need any help setting up and submitting your feeds to Google then why not contact us here at FeedPlatform.

bFlex launched by Barclaycard

Barclaycard has launched bFlex, its new online financing market.


Retailers online can start to integrate this product into their online ordering systems and can offer interest free credit and credit financing options to their customers at sale.

Customers can then choose their amount, term and monthly repayment options using a slider interface before completing their purchases all in real time.

Sounds Great is a musical instrument retailer and they have been chosen as the retailer of which to launch the new product with, enabling purchases of all sorts of equipment from acoustic guitars to recording equipment.

Barclaycard themselves have said that the bFlex product is different because the customer themselves controls the repayments and terms and can be used instantly upon the sale of the item.

The managing director of Barclays Partner Finance said:
“Both consumers and retailers want simplicity and flexibility when buying and selling – and online is no different, Barclays Partner Finance and Barclaycard have a wealth of experience in creating innovative payment products and bFlex will allow retailers to offer a truly flexible payment solution at the point of sale, and consumers to spread the cost of their purchases.”

First Half Growth At John Lewis

John Lewis has revealed that it has had a 17.2% increase in the first half of their financial year.


The value of transactions on rose by 24.2% in the week to July 27 and in the six months period to the same date online revenue grew by 17.2%.

Total sales grew by 13% in the week and 6.6% in the six month period.

John Lewis operations director said:
“With the heat of recent weeks easing, customers found an increased appetite to visit our stores and online proposition with sales closing 13% ahead of last year.”

The Managing director said divisional sales in the first half had exceeded £3bn for the first time, adding:

“We have achieved sales growth that has been significantly and consistently ahead of the market – indeed, we have now outperformed the market for more than four years in a row, according to Kantar data. We faced particularly tough comparatives with the equivalent week last year when we had the first sustained period of hot weather of the summer and the excitement for the Olympics had started to build.”

Keep The Shopping Experience Consistent On All Devices

Every week it becomes clearer that optimising your sites for mobile devices is of upmost importance. 76% of people use the web to research their purchases and 57% of people use their mobile devices to help them shop.


With this in mind Google are shutting down its Google Shopper app on the 30th August and focusing all its energy into its Google Shopping and Google Search sites across all devices.

‘Identifier Exists’ Google Shopping Field

Google has recently created a new field for it’s fields called the “Identifier Exists” column.


This field has been mandatory since 15th July 2013 in the US and will become mandatory everywhere else on September 16th.

The new attribute was created with shops that offer custom goods without an identifier like GTIN or MPN in mind. Custom goods can be hand made or antique/vintage items. Setting identifier exists = false tells Google that this product doesn’t have it’s own official identifier.

Optimising Your E-Commerce Site

Optimising for speed should be your number 1 concern for E-commerce sites… Study after study have been done and they all show that page speed and load times are one of the biggest factors in a customer leaving your site before purchasing.


Baring this in mind, here at FeedProfessor we are going to do a mini series to give some valuable tips for e-Commerce sites.

1. Optimise Your Images

If you have lots of images on your site or high quality large images this of course means that your images are going to have massive file sizes which means you are going to have massive page loads… see our intellect?

Whenever optimising a site this should be the first place you look. Pingdom and similar tools are great for getting an idea of where these big files are.Images above 20kb should be immediately looked at and either re-scaled or re-formatted to save size and space on the server. I have seen images reduced from 2mb to 20k without a real noticeable loss in clarity just by using optimisation tools such as Photoshop, converting from png to jpeg and using lower qualities.

Using the tip above is just the start and we will be looking at more tips in the following posts.


Walmart Leads The Way In Google Product Listing Ads

The good people over at AdGooroo has completed a study which has revealed that Google reports make life difficult for advertisers to monitor ad position or total Product Listing Ads (PLAs) impressions.

The completed study results showed the top 20 brands for US based PLAs from ad impressions during March to May 2013. I’m sure you are not suprised to see that the big name brands were right at the top with Walmart showing themselves at No.1 by quite a distance.


The results in the table above show how much the big players are dominating the space.

When Is Too Late To Make Your Site Mobile Ready? Now!

You could be about to lose up to a third of the traffic to your site according to Google.


One of their latest search algorithm changes has had a major impact on how your site will appear on Google and what they look for. In fact its a big message from Google that it’s already too late to start thinking about having a mobile ready site.

A week ago Google announced that it has changed the rankings of its smartphone search results in a way to demote web pages in its organic search that do not have responsive mobile web design built in.

Comparison Shopping Engines Overview

Comparison Shopping Engines can also be called Shopping Search Engines, CSEs or shopping feeds and what they achieve is really all explained in their names.


When you perform a search inside a CSE, they look at the search query and display a list of products with recommendations, prices, quality scores, retailer names etc. for an individual to click through on and make a purchase.

To add products to the CSEs, a user must us a specific product feed for that CSE and the CSE can then sort this information as required.

Some highly popular CSEs include Google Shopping, Shopzilla, Nextag, Amazon Product Ads, Price Grabber and Bing but there are literally thousands more and in 2012 they had revenue of over $1 trillion.


How To Get Started Listing on CSEs

Before you can see your products on a CSE, you first need to create a txt, CSV or Excel file formatted correctly for your required CSE.


The feed you submit must contain product information for all your products with all CSEs having slightly differing requirements on the accepted data.

To gain access to the particular specification for your CSE you normally have to sign up for a merchant account and then download their specification. Once you have this setup you then simply need to upload your data feed to their systems.

When building your product feeds, there are a few things you need to remember:

  • Regularly optimise your product feeds with names and descriptions.
  • Use high quality images.
  • Tag product links with tracking information.
  • Create a budget plan.
  • Submit your product feed daily.