Welcome to the final part of the SLI systems site search survey. You can see our previous posts here:
So, without further ado, here is the final question…
Q9. What is the most important priority for your choosing a site search function?
- Relevance – 43.2%
- Ease-Of-Use – 16.8%
- Total Cost of Ownership – 15.8%
- Level of Control – 14.7%
- Customisation – 9.5%
Using the above answers, there is obviously a clear priority in terms of site search functions and that is relevance. Of course there are other import factors in site search but relevance of results is a highly important factor in increasing conversion rates.
We hope these survey reviews have been useful for you but if you have any questions or would like a copy of the survey then please get in contact.
Entering the 4th and penultimate part of our series on the SLI systems survey, you can read our previous post here eCommerce and Site Search Survey: Part 3.
Below are the 7th and 8th questions from the survey with responses.
Q7. Which of the following non-product content do you already have or are you planning to add to your eCommerce site in 2013?
- Tweets – 66.0%
- Blog Posts – 62.0%
- Articles & Press Releases – 59.4%
- Online Videos – 59.3%
- How To information – 52.9%
Plan to add in 2013
- How To information – 34.6%
- Blog Posts – 26.9%
- Online Videos – 25.0%
- Articles & Press Releases – 22.6%
- Tweets – 22.6%
Twitter and blogging has definitely taken it’s hold lately with 66% having tweets placed on their sites and 62% having blog posts integrated into their sites.
Q8. Which of the following are true for your 2013 Mobile eCommerce strategy?
- Plan to build a mobile eCommerce site – 41.3%
- Already have a mobile eCommerce site – 34.9%
- Plan to improve the site search on mobile eCommerce site or application – 23.9%
- Plan to build a mobile eCommerce app – 22.0%
- No plans in the next 9 months – 16.5%
- Already have a mobile eCommerce app – 10.1%
A staggering 65.1% of companies didn’t have a mobile eCommerce site and 89.9% didn’t have a mobile eCommerce app, with 41.3% planning to build themselves an eCommerce mobile site and 22.0% planning to build an app.
It shows that the mobile specific eCommerce world is still really in its infancy.
During the end of 2012, SLI systems conducted a survey among UK eCommerce companies.
This survey was filled in by 110 eCommerce companies throughout the UK and FeedProfessor have summarised the major points below:
- 41% of merchants plan to complete mobile site for their companies before the end of 2013.
- 22% of merchants have stated that they have plans to create mobile apps in the near future.
- 24% of those who said they already had mobile versions of their sites have stated that they plan to improve their current mobile sites.
The details and data that we have listed above is showing that a trend towards mobile optimised sites and dedicated mobile apps.
See below for the first 2 questions in the survey (we will be covering the rest in future parts).
Q1. What is your company’s total online revenue?
Below are the responses from the survey, asking about the total online revenue for the year.
- Less than £1m -25.7%
- £1m -> £9.9m – 27.5%
- £10m -> £49.9m – 19.3%
- £50m + – 16.5%
- Don’t want to reveal/don’t know – 11.0%
Its clear that there is not one stand out answer, however there is a higher percentage of revenue between £1m and £10.
Q2. What percentage of your company’s business is conducted online?
Below are the responses from the survey, asking about the percentage of online business as a total of all business.
- 100% – 16.5%
- 75% + – 17.4%
- 50% + – 20.2%
- 25% + – 10.1%
- Under 25% – 35.8%
From the data above we can see that the majority of eCommerce businesses don’t actually conduct most of their business online.
Watch this space because we will show the rest of the responses during next week.