ICANN (Internet Corporation for Assigned Names and Numbers), the people in charge of internet addresses has recently decided to allow brand names or organisations to have their own TLD (Top Level Domain).
Those that applied and had a successfull application will now have their own brand name as the part to the right of the dot, replacing .com, .co.uk or whichever previous alternative, for the very first time.
This means that from now on you could see web address such as news.bbc or iphone.apple to replace familar domain addresses such as news.bbc.co.uk or apple.com/iphone.
Late this year, we will start to see the beginning of this, with hundreds of domains having beeen accepted from among the 2,000 applications. These will range from specific brand names such as .nike to more generic terms like .book or .food.
The e-commerce world is a very fast moving place indeed and with prices from competitors consitently changing, your own items going out of stock etc. and keeping up with all these changes whilst maintaining the happiness of your clients is not easy.
Happy customers usually mean repeat customers and further business through good reviews, word of mouth, recommendations etc. With this in mind it is imperative that you use high quality, up to date information in your data feeds.
1. Ensure that your product information is correct, including product titles, descriptions etc. Without this it may be hard for your customers to find you.
2. Check all page URL and Image URL links to make sure that none of these are broken. There is nothing more frustrating than clicking on a product that doesn’t exist.
3. Remove out of stock items automatically. You will be usually be paying for every click on your products but if that product is out of stock then this is wasted revenue.
4. Make sure that low converting products are either removed or tweaked. You want to get your CPC as low as possible here.