Shortlists is a nice little feature inside Google Shopping, which could take centre stage during Christma.
With shortlists you can compare and contrast your favourite products, share them via your various social channels and this will stay at the top of each page as you browse so you can always have easy access to it.
The seasonal times are upon us and as such it is more important than ever that online customers trust the stores they are buying from.
Google Trusted Stores is a massive help in this area as it provides trusted businesses with a Trusted Store badge among other benefits and identification of its status.
This status has now been connected with AdWords meaning you can add reviews etc. to your AdWords text and Product Listing Ads on Google Shopping typically getting a much higher Click Through Rate for your ads.