Google Shopping Feeds Now Accepted On Amazon

Google Shopping feeds are now being accepted inside Amazon for the following Google Shopping categories:

  • Animals & Pet Supplies
  • Arts & Entertainment > Hobbies & Creative Arts > Musical Instrument Accessories
  • Arts & Entertainment > Hobbies & Creative Arts > Musical Instruments
  • Camera & Optics
  • Apparel & Accessories > Jewelry > Watch Accessories
  • Apparel & Accessories > Jewelry > Watches
  • Electronics
  • Hardware
  • Home & Garden
  • Software > Video Game Software
  • Toys & Games

A screenshot and link of the information page on Amazon is shown below:

https://sellercentral.amazon.com/gp/help/help-popup.html?ie=UTF8&itemID=201015040

Shortlists inside Google Shopping

Shortlists is a nice little feature inside Google Shopping, which could take centre stage during Christma.

With shortlists you can compare and contrast your favourite products, share them via your various social channels and this will stay at the top of each page as you browse so you can always have easy access to it.

Local Google Shopping

People can easily research products using Google Shopping, including comparing items, connecting with merchants online in order to complete their purchases and much more.

google-shopping

Google has started rolling out new features that focus on locality. Including the ability to see the local availability of a product on desktops and smartphones.

Currently these are only available to specific retailers in the US, however it is likely to be rolled out more widely upon a successful trial period.

Keep The Shopping Experience Consistent On All Devices

Every week it becomes clearer that optimising your sites for mobile devices is of upmost importance. 76% of people use the web to research their purchases and 57% of people use their mobile devices to help them shop.

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With this in mind Google are shutting down its Google Shopper app on the 30th August and focusing all its energy into its Google Shopping and Google Search sites across all devices.

‘Identifier Exists’ Google Shopping Field

Google has recently created a new field for it’s fields called the “Identifier Exists” column.

Google-Shopping

This field has been mandatory since 15th July 2013 in the US and will become mandatory everywhere else on September 16th.

The new attribute was created with shops that offer custom goods without an identifier like GTIN or MPN in mind. Custom goods can be hand made or antique/vintage items. Setting identifier exists = false tells Google that this product doesn’t have it’s own official identifier.

Google Shopping Worldwide Transition

Tomorrow marks the day of Google shoppings complete commercial model transition for the following countries:

Google-shopping2

  • United Kingdom
  • Germany
  • France
  • Japan
  • Italy
  • Spain
  • Netherlands
  • Brazil
  • Australia
  • Switzerland
  • Czech Republic

This means that as of tomorrow free product listings will cease to appear on the Google Shopping channels, with the intention that it will increase conversion rates, clicks and relevant products.

With over 1 billion products currently being promoted around the world on Google Shopping with 300% year on year growth it is obviously a very popular platform.

Google Shopping Feed Update

Google announced its new rollout of the commercial Google Shopping model last year in the USA and then worldwide therefore Google have now announced a new Google Shopping Feed Specification.

google-shopping

A few of the changes are noted below:

  • Improved multipack support.
  • Recommendations for High Quality Images.
  • Identifier Exists attribute for products that dont have unique identifiers such as custom goods, vintage items or collectibles.
  • Updated guidance for description and colour attributes.
  • Dedicated support for energy efficient labels and unit pricing.
  • Ability to tag items as non-family safe.

The Unique Product Identifiers will become an an enforced field from the 15th July 2013 in the US and September 16th everywhere else with non-compliant items potentially being removed from Google Shopping.

To download the latest specification please click here.

The Good, The Bad And The Ugly Of Paid Google Shopping

Paid Google Shopping is now roughly a month and a half old but how has it shaped up since its full migration?

google-shopping1-685x350

Product Listing Ads (PLAs) are now a completely paid for service and appear down the right side of the Google Search Page or below the advertisements above the normal search results.

Nothing else has changed a part from this with the ads linking to the retailers products on their website. When Google made this decision there was somewhat of a backlash in the US, especially from Bing with them setting up their own advertising campaign and website with the strapline of “Don’t Get Scroogled”.

Although this now means that retailers will have to pay more for their advertisement, this move does actually hold some advantages to both retailer and consumer alike.

Because retailers now have to pay for their ads it has massively reduced the amount of bad ads in the system with less products that are out of date, out of stock or not available at all at the advertised price, colour, size etc.

 

Google AdWords Phone Numbers In Ad Text No Longer Available

According to a recent policy update, if youinclude a phone number in your AdWords ad, you will now need to use the call extensions feature from April onwards.

If you don’t start using this new feature then Google will disapprove your ads.

Google’s official words are:

In the next few weeks, we will no longer allow phone numbers to be used in the ad text of new ads. Advertisers who would still like to promote phone numbers in their AdWords advertising can use the call extensions feature. We’re posting this alert now to provide adequate lead time to make ad changes.

In April 2013, we will begin to disapprove ads that were using phone numbers in their ad text before the March 2013 policy change.

An example of a currently running but will be disallowed in April ad is shown below:

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In addition to this, Google will be removing the $1 charge for using a Google forwarding number on ads that appear on desktop searches, such as this one:

2

 

Google Shopping And Mobile Phone Users

I’ll be surprised if you know more than a handful of people, if anyone at all that doesn’t have a mobile phone these days. Of these, I would also take a bet at most of these being capable of connecting to the internet to surf the web, purchase products and do everything in between.

This, of course gives great opportunity for retailers to allow their products to be visible across multiple devices, at anytime and practically anywhere.

The recent Google Enhanced Campaigns have allowed retailers to reach this new breed of customers in the mobile and tablets world and Google has now announced that Product Listing Ads are eligible to appear on smartphones all around the world.

Below is a screenshot from a mobile phone, giving a couple of examples of what a user might see on their phone.
mobiles