Did you know that 97% of mobile shoppers actually abandon their shopping carts? That is an incredible statistic and is one that has got Google thinking.
Google launched the Google Wallet API last October in an attempt to speed up payments on mobile websites and from the 15th May they have asked developers in the US to sign up to use their new Google Instant Buy Android API which will make purchases inside Android apps alot faster and easier.
Called Instant Buy, the API has been remade to enable merchants and developers that are selling physical goods and services. Those selling digital assets will have to continue using Google Play in-app billing.
To read more about the new Google Instant Buy API then click here.