An increasing amount of keyword search terms are showing up as “not provided” or “unknown” in Google Analytics due to their latest updates.
Therefore it may be useful to start looking at new ways of getting search information into your Analytics reports and find out what people are visiting your site for.
The next best way to Google’s direct data is to set up Analytics to use your own sites internal site search function. If you have this data available you can find out what people are searching for at least when they are on your site which should give you an idea about the things people are interested in on your site.
Getting as much data as possible into Analytics reports is hugely important and therefore setting these items up must be part of your strategy.