2013 Most Searched For Google Terms

Google has released its most common search queries for the whole of 2013 and below is a summary of the most popular:

Top trending general searches

  1. Paul Walker
  2. iPhone 5S
  3. Royal baby
  4. Cory Monteith
  5. Oscar Pistorius
  6. Nelson Mandela
  7. Grand National
  8. Universal Jobmatch
  9. Margaret Thatcher
  10. Xbox One

Top trending ‘What is?’

  1. What is twerking
  2. What is my IP
  3. What is YOLO
  4. What is a prime number
  5. What is illuminati
  6. What is my car worth
  7. What is spooning
  8. What is global warming
  9. What is zumba
  10. What is the meaning of life

Top trending politicians

  1. Boris Johnson
  2. Nick Clegg
  3. David Cameron
  4. Maria Miller
  5. Theresa May
  6. Harriet Harman
  7. George Osborne
  8. Stella Creasy
  9. William Hague
  10. Ed Balls

Most searched celebrities

  1. Kim Kardashian
  2. One Direction
  3. Miley Cyrus
  4. Justin Bieber
  5. Kate Middleton
  6. Taylor Swift
  7. Martin Lewis
  8. Beyoncé
  9. Andy Murray
  10. Harry Styles

Most searched tech gadgets

  1. iPhone 5s
  2. PS4
  3. Xbox One
  4. Samsung Galaxy S4
  5. Nexus 5
  6. iPad Mini
  7. Blackberry 10
  8. Nexus 4
  9. HTC one
  10. Nexus 7

Most searched TV shows

  1. EastEnders
  2. Breaking Bad
  3. Coronation Street
  4. Big Brother 2013
  5. Strictly Come Dancing
  6. Emmerdale
  7. Hollyoaks
  8. Daybreak
  9. Top Gear
  10. The Voice

Google Shopping Feeds Now Accepted On Amazon

Google Shopping feeds are now being accepted inside Amazon for the following Google Shopping categories:

  • Animals & Pet Supplies
  • Arts & Entertainment > Hobbies & Creative Arts > Musical Instrument Accessories
  • Arts & Entertainment > Hobbies & Creative Arts > Musical Instruments
  • Camera & Optics
  • Apparel & Accessories > Jewelry > Watch Accessories
  • Apparel & Accessories > Jewelry > Watches
  • Electronics
  • Hardware
  • Home & Garden
  • Software > Video Game Software
  • Toys & Games

A screenshot and link of the information page on Amazon is shown below:

https://sellercentral.amazon.com/gp/help/help-popup.html?ie=UTF8&itemID=201015040

Shortlists inside Google Shopping

Shortlists is a nice little feature inside Google Shopping, which could take centre stage during Christma.

With shortlists you can compare and contrast your favourite products, share them via your various social channels and this will stay at the top of each page as you browse so you can always have easy access to it.

Trusted Stores Is Now Connected With AdWords

The seasonal times are upon us and as such it is more important than ever that online customers trust the stores they are buying from.

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Google Trusted Stores is a massive help in this area as it provides trusted businesses with a Trusted Store badge among other benefits and identification of its status.

This status has now been connected with AdWords meaning you can add reviews etc. to your AdWords text and Product Listing Ads on Google Shopping typically getting a much higher Click Through Rate for your ads.

What is Google Carousel?

Google Carousel is Googles latest edition to its search engine and you may of already seen it when typing in searches such as “James Bond Movies” as shown below:

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This gives business another opportunity to show at the top of Google’s results and clicking on one of these Carousel links takes us to another Google search results page with a branded search query for the business in a particular location.

BrightEdge has created an infographic of how this has impacted search and can be seen below:

carousel-searches-affected-by-industry

Local Google Shopping

People can easily research products using Google Shopping, including comparing items, connecting with merchants online in order to complete their purchases and much more.

google-shopping

Google has started rolling out new features that focus on locality. Including the ability to see the local availability of a product on desktops and smartphones.

Currently these are only available to specific retailers in the US, however it is likely to be rolled out more widely upon a successful trial period.

New Google Wallet Apps for Android And iPhone

Google announced last week that it has released its new Google Wallet app.

The new app is available for all Android Phones on versions 2.3 and higher and iPhones using iOS 6 and above and for users in the US.

The Google Wallet app has been designed to help users easily send money on the go, store any loyalty cards they may have in one place and save money through various offers. The app also lets you view all your previous activity in one easy to use location.

To see the official announcements please visit the following links:

 

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Web Traffic Drop During Outage At Google

All of Google services went down recently, causing a 40% drop in worldwide internet traffic according to Analytics data.

7-google-logo-style

Every one of Google’s services went down during this outage which includes Search, Google Mail, YouTube etc for between one and five minutes.

At the time, the Google Apps Dashboard said:

“We’re aware of a problem with Gmail affecting a significant subset of users, The affected users are able to access Gmail, but are seeing error messages and/or other unexpected behaviour.”

Another message later read:

“Between 15:51 and 15:52 PDT, 50 to 70 percent of requests to Google received errors; service was mostly restored one minute later, and entirely restored after four minutes.”

Probably not suprisingly, Google hasn’t released a comment about why this happened.

Alternative Search Data In Google Analytics

An increasing amount of keyword search terms are showing up as “not provided” or “unknown” in Google Analytics due to their latest updates.

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Therefore it may be useful to start looking at new ways of getting search information into your Analytics reports and find out what people are visiting your site for.

The next best way to Google’s direct data is to set up Analytics to use your own sites internal site search function. If you have this data available you can find out what people are searching for at least when they are on your site which should give you an idea about the things people are interested in on your site.

Getting as much data as possible into Analytics reports is hugely important and therefore setting these items up must be part of your strategy.