Valentines Day Searches

valentines

Some love it, some hate it, some are indifferent about it, but however you feel Valentines Day is big money business and we have put together some information about the most searched for terms in the lead up to valentines day.

The valentines day rush begins in January with the very generic search term “valentines day” being recorded in 200,000 Google searches and 45,000 bing searches last January.

If we look at the data throughout the year, we can see that companies like Yahoo, Ask, Zazzle and Gift.com constantly bid on this search term all year round, even months after or before it has gone or come. Much more expectantly, a lot of companies start their bidding on this and related search terms come the January and February months.

On a side note, it is quite interesting to note that there were almost 10 times more search queries related to “valentines day gifts for him” or “valentines day gifts for my boyfriend” than equivalent searches related to women.

It must be clear from the data above then guys that it is much easier for us to buy presents for our other halfs (cue chocolates, flowers, wine, dinner and big fluffy teddy bears) than for our female counterparts.

Good luck next year ladies on your quest for the perfect gift for your man!

Facebook Mobile Traffic Surges

Mobile traffic coming from Facebook surged massively from September 2013 to September 2013, up around 253% on last year.

Shareaholics data was released last week and a breakdown of it is shown here:

shareaholic-facebook-referral-data-oct-2013

shareaholic-facebook-referral-chart-oct-2013

Shareaholic’s Danny Wong said site owners can’t ignore the obvious.

“Make sure your site is fully optimized for mobile browsing. Let’s face it. No one really enjoys pinching and zooming, or finger dragging, to read or see anything. Your visitors will thank you for it.”

Amazon and Ebay Competitive Edge

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Amazon and eBay are two of the biggest companies on earth in terms of online sales and millions of businesses use these merchants and the visibility these offer. However, it’s not easy to stand out in the crowd.

It is important then to find a way of standing out. Price refreshing is a technique that has been used by many over the years and it just involves adjusting the price of your products to encourage their systems to update with your product information pushed to the top.

The thing is algorithms are becoming more and more intelligent and now a days things like seller reputations, location and inventory have a higher impact on your product positions in the listings. It is of course still worth trying this out as every little helps.

Zavers by Google

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Back on the 11th January 2013 Google brought out their brand new service: Zavers.

Zavers is a new initiative from Google dealing with online coupon redemption that are relevant to the user.

Google’s main aim is to try to enable users to get exactly the coupons they want. The point is to avoid users receiving coupons for US products when they live in the UK or for lovely nutty treats when they are allergic to nuts.

The data used in Zaver is all done live and this helps to majorly set it apart from traditional media and gives manufacturers more opportunities to analyse the redemption of their coupons and customer preferences to enable manufacturers to optimise their budgets and customise campaigns more closely.

This all sounds great but in the real word how will it look? Firstly, a user will visit their favourite shops site and find a discount they like. They can then save the digital coupon to their personal account. The coupon redemption happens in real time, at the product purchase screen with the savings added on purchase.

Zaver is already growing fast and it may be something that you may want to consider using on your existing sites to try and gain more traffic.