Since Google updated their algorithms the topic of affliate marketing has reared its head. Some believe that affiliate sites are on their way to the trash heap, while others believe they are still alive and kicking and will be for the long term future using new technologies and tools to increase their conversion rates.
Recent figures have shown that the latter are probably more on the right track when it comes to this debate with increases being seen. Last year over £9 billion was produced from online performance marketing from a spend of £814 million. Getting our calculator out quickly we can see that every £1 spent gives £11 in return
Comparison gives up to 20% of generated affiliate revenue menaing that this is still a good place to invest and ignoring data feeds and affiliate tools could prove to be a missed opportunity.