Why Corporations Should Be Using LinkedIn

Corporations should be using LinkedIn as part of their marketing strategy according to the latest latest Investis IQ Audience Insight Report.

The aforementioned report is a collection of data from tracking visitors to corporate websites from the major social media platforms and maybe suprisingly showed that LinkedIn is way ahead of Facebook, Twitter and all others combined.

64% of all visits to corporate websites were from LinkedIn with Twitter recording 14% and Facebook 17% as the graph below shows.

linkedin-b2b-leads

 

Facebook Mobile Traffic Surges

Mobile traffic coming from Facebook surged massively from September 2013 to September 2013, up around 253% on last year.

Shareaholics data was released last week and a breakdown of it is shown here:

shareaholic-facebook-referral-data-oct-2013

shareaholic-facebook-referral-chart-oct-2013

Shareaholic’s Danny Wong said site owners can’t ignore the obvious.

“Make sure your site is fully optimized for mobile browsing. Let’s face it. No one really enjoys pinching and zooming, or finger dragging, to read or see anything. Your visitors will thank you for it.”