Google announced last week that it has released its new Google Wallet app.
The new app is available for all Android Phones on versions 2.3 and higher and iPhones using iOS 6 and above and for users in the US.
The Google Wallet app has been designed to help users easily send money on the go, store any loyalty cards they may have in one place and save money through various offers. The app also lets you view all your previous activity in one easy to use location.
To see the official announcements please visit the following links:
The UK and US markets are booming in terms of MCommerce with 10% of British people having made a purchase on their mobile phone. However, things are not so forward moving across the pond in mainland Europe.
In Germany, 6% of people have made a mobile purchase but then the numbers decline with only 4% of people making mobile purchases in Italy and Holland and this figure is as low as 2% in mainland France.
Reports have suggested that France is around 5 years behind the UK in terms of its Mcommerce activities, whereas China and India are hovering around the 15% mark in terms of total people having made Mcommerce purchases this year.
Amazons controlversial price policythat disallowed users from selling goods cheaper elsewhere has now been removed.
The UK and German governments have pressured Amazon through investigations and it appears to have paid off.
Cavendish Elithorn, OFT Senior Director of Goods and Consumer, said:
“As Amazon operates one of the UK’s biggest e-commerce sites, the pricing on its website can have a wide impact on online prices offered to consumers elsewhere. We are pleased that sellers are now completely free to set their prices as they wish, as this encourages price competition and ensures consumers can get the best possible deals.”
The US site and any outside the EU are unaffected by this changed and still have to adhere to this policy.
The e-commerce world is a very fast moving place indeed and with prices from competitors consitently changing, your own items going out of stock etc. and keeping up with all these changes whilst maintaining the happiness of your clients is not easy.
Happy customers usually mean repeat customers and further business through good reviews, word of mouth, recommendations etc. With this in mind it is imperative that you use high quality, up to date information in your data feeds.
1. Ensure that your product information is correct, including product titles, descriptions etc. Without this it may be hard for your customers to find you.
2. Check all page URL and Image URL links to make sure that none of these are broken. There is nothing more frustrating than clicking on a product that doesn’t exist.
3. Remove out of stock items automatically. You will be usually be paying for every click on your products but if that product is out of stock then this is wasted revenue.
4. Make sure that low converting products are either removed or tweaked. You want to get your CPC as low as possible here.