How To Get Started Listing on CSEs

Before you can see your products on a CSE, you first need to create a txt, CSV or Excel file formatted correctly for your required CSE.

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The feed you submit must contain product information for all your products with all CSEs having slightly differing requirements on the accepted data.

To gain access to the particular specification for your CSE you normally have to sign up for a merchant account and then download their specification. Once you have this setup you then simply need to upload your data feed to their systems.

When building your product feeds, there are a few things you need to remember:

  • Regularly optimise your product feeds with names and descriptions.
  • Use high quality images.
  • Tag product links with tracking information.
  • Create a budget plan.
  • Submit your product feed daily.

 

 

Analytics Offered Inside Twitter

Twitter has always had complaints aimed at it that it is difficult for users to get specific information or statistics on the impact they are having on Twitter, for example how many times tweets have been favourited, re-tweeted or replied to, making it hard to find trends in their content.

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To access Twitters new analytics service simply go to ads.twitter.com, login and then go to the Analytics tab to see all your data.

This data can be downloaded as a CSV file and is at the moment very basic, but at least it’s a start.

20% Of All E-Commerce Comes From Mobile

The first quarter of 2013 saw the first time that mobile and tablet sales made up 20% of all online e-commerce sales, meaning 1 in 5 purchases were done on the move.

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The previous quarter showed just 15.4% so it was a significant increase.

Some have said that this is probably due to the fact that there was such a significant increase in sales of tablet devices over the Christmas period and mobile device e-retail visits increased to 30% of all visits.

At the beginning of 2010 mobile sales only made up around 0.4% of all sales so the 5,000% increase in just 3 years is outstanding.

Google Shopping Worldwide Transition

Tomorrow marks the day of Google shoppings complete commercial model transition for the following countries:

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  • United Kingdom
  • Germany
  • France
  • Japan
  • Italy
  • Spain
  • Netherlands
  • Brazil
  • Australia
  • Switzerland
  • Czech Republic

This means that as of tomorrow free product listings will cease to appear on the Google Shopping channels, with the intention that it will increase conversion rates, clicks and relevant products.

With over 1 billion products currently being promoted around the world on Google Shopping with 300% year on year growth it is obviously a very popular platform.

Using Gmail and Google Wallet to Send Money To Friends

If you want a quick and easy way to pay a friend back for something then why not send them an email?

That’s the latest offering from Google using Gmail and Google Wallet. If your bank account is linked to Google Wallet then you can send money easily and quickly and best of all for free either using your Google Wallet balance or direct from your bank. In addition there are low fees to send money using a credit or debit card that you link to the account.

To send money, all you need to do is place your mouse over the attachment symbol in Gmail and click the $ icon with the label “Attach money”, simply enter how much you want to send and hit send, job done!

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Google Checkout Merchant Update

Google checkout is to be removed in the next 6 months as Google moves its focus and business towards Google Wallet, which allows multi-device shopping.

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Google have announced the Instant Buy API and the Wallet Objects API recently to further enhance Google Wallet and these are very easy to implement.

This means for current Merchants using Google Checkout is that payments will still be accepted up until November 20th, 2013 before the need to migrate to a different payment processor or if in the US, you can apply to use Google Wallet Instant Buy.

 

Google Wallet Objects API

Google have announced that you can now connect your loyalty programs, offers and even more to your Google Wallet using the new Google Wallet Objects API.

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Due to the fact that most people want to be able to access their loyalty cards and offers on their smartphones Google has now made this possible. The average household in the USA has around 18 loyalty cards, however due to the inconvenience of carrying them all around, less than half of these are used regularly. The same is also true for tickets, membership cards and other items.

Taken from the Google Commerce blog, the release of the Google Wallet Objects API, means that you can now:

  • Save anything to your Google Wallet
  • Drive Customer Engagement With Loyalty and Offers
  • Benefit From The Broader Google Ecosystem