.brandname Is Coming Soon

ICANN (Internet Corporation for Assigned Names and Numbers), the people in charge of internet addresses has recently decided to allow brand names or organisations to have their own TLD (Top Level Domain).

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Those that applied and had a successfull application will now have their own brand name as the part to the right of the dot, replacing .com, .co.uk or whichever previous alternative, for the very first time.

This means that from now on you could see web address such as news.bbc or iphone.apple to replace familar domain addresses such as news.bbc.co.uk or apple.com/iphone.

Late this year, we will start to see the beginning of this, with hundreds of domains having beeen accepted from among the 2,000 applications. These will range from specific brand names such as .nike to more generic terms like .book or .food.

Valentines Day Searches

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Some love it, some hate it, some are indifferent about it, but however you feel Valentines Day is big money business and we have put together some information about the most searched for terms in the lead up to valentines day.

The valentines day rush begins in January with the very generic search term “valentines day” being recorded in 200,000 Google searches and 45,000 bing searches last January.

If we look at the data throughout the year, we can see that companies like Yahoo, Ask, Zazzle and Gift.com constantly bid on this search term all year round, even months after or before it has gone or come. Much more expectantly, a lot of companies start their bidding on this and related search terms come the January and February months.

On a side note, it is quite interesting to note that there were almost 10 times more search queries related to “valentines day gifts for him” or “valentines day gifts for my boyfriend” than equivalent searches related to women.

It must be clear from the data above then guys that it is much easier for us to buy presents for our other halfs (cue chocolates, flowers, wine, dinner and big fluffy teddy bears) than for our female counterparts.

Good luck next year ladies on your quest for the perfect gift for your man!

Affiliate Feeds Value

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Since Google updated their algorithms the topic of affliate marketing has reared its head. Some believe that affiliate sites are on their way to the trash heap, while others believe they are still alive and kicking and will be for the long term future using new technologies and tools to increase their conversion rates.

Recent figures have shown that the latter are probably more on the right track when it comes to this debate with increases being seen. Last year over £9 billion was produced from online performance marketing from a spend of £814 million. Getting our calculator out quickly we can see that every £1 spent gives £11 in return

Comparison gives up to 20% of generated affiliate revenue menaing that this is still a good place to invest and ignoring data feeds and affiliate tools could prove to be a missed opportunity.

2013 Most Searched For Google Terms

Google has released its most common search queries for the whole of 2013 and below is a summary of the most popular:

Top trending general searches

  1. Paul Walker
  2. iPhone 5S
  3. Royal baby
  4. Cory Monteith
  5. Oscar Pistorius
  6. Nelson Mandela
  7. Grand National
  8. Universal Jobmatch
  9. Margaret Thatcher
  10. Xbox One

Top trending ‘What is?’

  1. What is twerking
  2. What is my IP
  3. What is YOLO
  4. What is a prime number
  5. What is illuminati
  6. What is my car worth
  7. What is spooning
  8. What is global warming
  9. What is zumba
  10. What is the meaning of life

Top trending politicians

  1. Boris Johnson
  2. Nick Clegg
  3. David Cameron
  4. Maria Miller
  5. Theresa May
  6. Harriet Harman
  7. George Osborne
  8. Stella Creasy
  9. William Hague
  10. Ed Balls

Most searched celebrities

  1. Kim Kardashian
  2. One Direction
  3. Miley Cyrus
  4. Justin Bieber
  5. Kate Middleton
  6. Taylor Swift
  7. Martin Lewis
  8. Beyoncé
  9. Andy Murray
  10. Harry Styles

Most searched tech gadgets

  1. iPhone 5s
  2. PS4
  3. Xbox One
  4. Samsung Galaxy S4
  5. Nexus 5
  6. iPad Mini
  7. Blackberry 10
  8. Nexus 4
  9. HTC one
  10. Nexus 7

Most searched TV shows

  1. EastEnders
  2. Breaking Bad
  3. Coronation Street
  4. Big Brother 2013
  5. Strictly Come Dancing
  6. Emmerdale
  7. Hollyoaks
  8. Daybreak
  9. Top Gear
  10. The Voice

Google Shopping Feeds Now Accepted On Amazon

Google Shopping feeds are now being accepted inside Amazon for the following Google Shopping categories:

  • Animals & Pet Supplies
  • Arts & Entertainment > Hobbies & Creative Arts > Musical Instrument Accessories
  • Arts & Entertainment > Hobbies & Creative Arts > Musical Instruments
  • Camera & Optics
  • Apparel & Accessories > Jewelry > Watch Accessories
  • Apparel & Accessories > Jewelry > Watches
  • Electronics
  • Hardware
  • Home & Garden
  • Software > Video Game Software
  • Toys & Games

A screenshot and link of the information page on Amazon is shown below:

https://sellercentral.amazon.com/gp/help/help-popup.html?ie=UTF8&itemID=201015040

Shortlists inside Google Shopping

Shortlists is a nice little feature inside Google Shopping, which could take centre stage during Christma.

With shortlists you can compare and contrast your favourite products, share them via your various social channels and this will stay at the top of each page as you browse so you can always have easy access to it.

Trusted Stores Is Now Connected With AdWords

The seasonal times are upon us and as such it is more important than ever that online customers trust the stores they are buying from.

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Google Trusted Stores is a massive help in this area as it provides trusted businesses with a Trusted Store badge among other benefits and identification of its status.

This status has now been connected with AdWords meaning you can add reviews etc. to your AdWords text and Product Listing Ads on Google Shopping typically getting a much higher Click Through Rate for your ads.

Why Corporations Should Be Using LinkedIn

Corporations should be using LinkedIn as part of their marketing strategy according to the latest latest Investis IQ Audience Insight Report.

The aforementioned report is a collection of data from tracking visitors to corporate websites from the major social media platforms and maybe suprisingly showed that LinkedIn is way ahead of Facebook, Twitter and all others combined.

64% of all visits to corporate websites were from LinkedIn with Twitter recording 14% and Facebook 17% as the graph below shows.

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